Free DIY SEO

Once you have decided on your keywords, the second stage in SEO (Search Engine Optimisation) is incorporating them into the design and content of your website. A website should be structured so that each page targets a particular key phrase with your homepage targeting the most important keyword.

The search engines look at specific areas of a page for keywords so this is where you need to make sure they appear:

• The title meta tag.
• The description meta tag.
• The content on the page.
• TheH1 tag (and other heading tags).
• The anchor text of internal links.
• The anchor text of external links.
• The filenames of pages.
• The filenames of images.
• The alt tags of images.
• The title tags of links.

Of particular importance are the title meta tag and the description meta tag. These are often used in the search engine results that are displayed after a search is completed.

The main point to remember is that search engines like text; they can’t read photos or video or graphics. Of course, graphics make your site appealing to human beings, so you should use them, but remember to add text to the alt tags so the search engines will be able to read them.